Ethical Issues in Outsourcing and Off-shoring of Jobs in the Essay

Ethical Issues in Outsourcing and Off-shoring of Jobs in the Telecommunication Industry - Essay Example cation industry, a majority of global firms tend to target economically backward or developing countries which enable them to reduce the overall operational cost by availing requisite resources at a much cheaper cost. In this regard, the process of offshoring business operations also facilitates the organizations to obtain resources, especially the manpower, in a lower cost as compared to the economically developed countries. Due to the fiercely growing competition in the global telecommunication industry, organizations often tend to practice outsourcing and off-shoring of their business operations from and to the other under developed or developing countries. In the present day context, it has been apparently observed that the global marketers seek to relocate their business operations in order to attain greater convenience in terms of paying lower wage which can also facilitate the organization to fulfill the expectations of its potential stakeholders in a cost effective and resour ceful way. With regard to the present business strategy in the telecommunication industry, it can be observed that a trend of expansion is highly practiced by the organizations with the aim of accomplishing considerable economic growth and strengthening their global presence in the competitive market scenario (Jaruzelski, Katz & Ribeiro, 2004). While discussing about the current trend of outsourcing and off-shoring in the telecommunication industry, it can be observed as emerging and widely accepted strategies by the modern organizations. This continuous emergence of outsourcing and off-shoring strategies within the global telecommunication industry has been witnessed to be influenced by. For instance, the lower penetration rate of the services in the telecommunication industry is one of... This report makes a conclusion that in accordance with the modern business competitiveness, it has been witnessed that the practice of outsourcing and off-shoring of jobs considerably provides adequate facilities to the telecommunication firms. For instance, it rewards the benefit of reducing operational costs to the organizations by acquiring resources, especially in terms of the potential labor of the firm. Moreover, the trend can also facilitate the telecommunication firms to reduce possible constraints relating to the legal aspects, working regulations as well as social responsibility related guidelines by taking the virtues of globalization. In addition, the outsourcing and off-shoring of jobs in the telecommunication industry can also enable the firms to improve the standard and quality of its services through integrating skilled employees at a lower cost. However, the trend of outsourcing and off-shoring can also create significant ethical issues which may affect the image as well as reputation of the firm. This paper stresses that the nature of outsourcing and off-shoring significantly focuses on replacing workforce of the organization with newly appointing workers from another culture and regional background which can be stated as the major concerning factor which might be termed as a major causing factor for the diminishing financial benefits of the existing employees. Moreover, overlooking prior communication process regarding outsourcing and off-shoring might also be treated as unethical in nature that hinders the career prospects the employees. It is worth mentioning in this context that hindrances in terms of employee dissatisfaction, management complexities and cultural conflicts are few of the most apparent ethical issues witnessed by telecommunication organizations when implementing off-shoring and outsourcing initiatives.

Write a mission, vision, and values Article Example | Topics and Well Written Essays - 250 words

Write a mission, vision, and values - Article Example Marketing manager in Stratsim company should bear in mind that core values are important in the growth of the company and that he should establish a good personal relationship with the various stakeholders .For instance, the customers being served on time, tax returns are remitted on time and in full amount, maximizing shareholders return and finally the company should be able to meet their financial obligation such as paying creditors and suppliers. These will help the company develop a good personal relationship since it’s the core issue in business. Mission simply illustrates why companies exist, why the various stakeholders wake up in the morning and do what they do. It also outlines what function the company performs. It distinguishes one company’s activity from the other. A good mission is that which represents truth and reality about the company.Management should know that mission statement serve to inform various stakeholders such as management, shareholder, suppliers, government and employees of the company. The statement guides these stakeholders towards strategic and operational decision. Mission statement for Stratsim Company will be, â€Å"To manufacture high quality vehicles that satisfy consumers need at an affordable price†. This statement provides the consumer with two sets of information that is; vehicles being manufacture are of high quality and the price at which Strasim sell the vehicle is affordable allowing one to easily purcahse. This is a statement showing how Stratsim Company will do things, In other words it outlines a picture into the future. Without a vision statement an organization will never know where they are headed. Vision statement guides us, it gives us purpose and it is a powerful motivation tool for an organization. An example of a vision statement for Stratsim will be, â€Å"By the year 2020, Stratsim Company will be the leading

White People and Racial Passing Essay Example for Free

White People and Racial Passing Essay How does Eugenides put racial passing and gender passing in conversation with each other in his novel â€Å"MiddleSex†? Passing means being hidden. People are trying to be accepted into a world with a different identity from their own. Jeffrey Eugenides’ Middlesex presents passing as something else just to be seen as â€Å"normal† or to be accepted into the society and not get discriminated. Racial passing and gender passing were seen many times in this novel within the characters. Not only were they seen in the novel, they were also seen through two articles that we discussed in class. Those articles were â€Å"Who’s the fairest of them all? † by Jill Nelson and â€Å"Transgender Liberation: A Movement Whose Time has Come† by Leslie Feinberg. Racial passing and gender passing are in relation to each other because they are both showing the sense of people passing for something that in reality they are not. â€Å"Who’s the fairest of them all?† by Jill Nelson claims that black girls and women can never obtain the true ingredient of female beauty in America, which is being white. The article states that a black woman’s natural hair is basically seen as unacceptable. That in order for it to be accepted it should be relaxed, straightened, or some would even have to put weave in. Long and straight hair is what is desirable to the society and it sends the message to black women that because they do not have the silky long and straight hair that they are known to not be desirable. It explains why most black women have extensions and perm their hair to be socially accepted. Even the black models that are out there in the world today do not completely portray a natural black woman. For example, Naomi Campbell has weave in all the time and wears colored contact lenses. The media portrays a certain identity for black women. Nelson says in this article that she cut all her hair off and got so many weird looks because it was not known as â€Å"normal† for black women to walk around in their natural bodies. This article ties into the topic of racial passing and gender passing because black women try to fit in this culture to be accepted and they feel the only way they would be accepted is by changing their look to be looked at as being desirable. The true beauty of what is fundamentally correct in America is whiteness. This is as if they are trying to pass as being white, just as Desdemona in the novel tried to pass as being a different culture just to fit in and to be able to make it somewhere in the society for her family.

HRM Activities in Tesco

HRM Activities in Tesco In any organization, the most important asset is its employees though it may or may not be profit-oriented. So the most complicated task is to manage the human resource. Today, in the rapid advancement of technology, Human Resource is unavoidable. No machines can replace Human Resource in utilization the available resources effectively. In this competitive market, every organization ensures that it has an effective and efficient Human Resource Development that supports to achieve every objective. The HR department works very hard in utilization of every available human resource to realize the organizations by linking it with the policies and strategy. The HR department also helps the employs understand and respect the values of the organization by constantly conducting activities that involve the employee from every level in the organization. Every large scale firm activity needs to be supported by different departments integrated into one which leads to as a group activity and finally it becomes a coordinated activity carried out at various levels to achieve the organisational goal. Therefore, these strategic objectives can be achieved only with effective human resources management which is controlled by HR department. In the assignment, we have given to carry out research into the HR policies carried out by Tesco. COMPANY PROFILE Tesco is the biggest super market in UK. It has been dominating in British retail sector with domestic market share and global sales. It initially caters in food and later expanded its area of business like clothing, electronics, financial services and telecom. So the Tescos has set up the store namely Tesco extra, Tesco metro and Tesco express in order to meet the customers needs. Since Tesco is considered a one stop retail outlet that has covered every segment of market in the country and it shows Tesco has a great number of manpower. This shows how the HR strategy has been implemented. HUMAN RESOURCE MANAGEMENT Three key HRM activities carried out by Tesco are: Recruitment and pay revision. Training and development. Providing healthy work atmosphere. (See appendix-1) Recruitment, training and healthy work environment are the three key HRM activities carried out by Tesco which I would like to discuss. Recruitment is the process of new employment which is consists of important steps. Some of the important steps involved in recruitment are call for application, criteria allocation, short listing, interview, salary negotiation and offer of employment. Its all about acquiring more human resource as per requirement which can be met in different ways like open day recruitment, application through own website, from agencies on contractual basis, interview from campus and finally internal job posting (IJP). Every job offer should be incompliance with the rules and regulations. Some of the important rules and regulations are: Equal Pay Act (1970). Sex Discrimination Act (1975), Race Relations Act (1976), Disability Discrimination Act (1995), Employment Protection Act (1978). Tesco plc is one of the organizations in the UK that follows very strict procedure of recruitment with aware of various acts. Every different position has its own unique procedure. Most of the selection is done through online system like customer support agent and its immediate higher level appointments and so on. Before any direct interview the candidate is short listed by an online procedure by general aptitude test. Then those who pass the test are called for interview thereby saving time and energy from both sides. Direct application is also available in store which helps in the same way. For higher management positions, there are a few ways like appointing external agencies and direct reputed institutions and also through internal job posting. Once the right candidate is selected the next process is training where the potential of candidate is transformed with the help of available resource to convert them into standard employee. Generally there are two types of training available namely process training where the candidate is made aware of the process his/her duties. The second is on the job training. This is carried further once management feels that employee is able take his responsibilities. So every step is carefully studied and overlooked by HR department in order to ensure the efficiency. Every large scale organization provides training to their employees so does the Tesco plc. Tesco plc ensures that new employee is carefully nested into the organization. They provide training with a payment options and other facilities to the fulltime employees. Tesco plc always demands proficiency among its employees. It also carries out the different programmes like personality development and career advancement options available from time-to time in order boost their morale. Providing healthy work atmosphere is another challenge for the HR department. As we know the world is global village so we can see multicultural society and it is not easy for them to mix into the crowd that they may feel not welcoming. So the HR department duties to make sure these things are discussed and evaluated among the employees before they come on board. Personal Health and Safety is also important issues which needs to addressed by the HR department very cautiously. Better work environment encourage employees to perform their best and to provide better work atmosphere is another challenge for any organization. Tesco plc is aware of this fact. So it ensures that every single employee is aware of his/her rights within the organization. Tesco plc provides more opportunities like part-time and weekend jobs where most of the students are encouraged to work. Though it can be complicated but Tesco plc ensures that this is carried out carefully with the help of HR department. It is the responsibility of HR department to ensure that proper shifts are allocated and there is no confusion among the employee. So these are the reoccurring issues which HR team have to handle it with great care. Tesco plc prohibited the consumption of alcohol and other related products within the premises in order to ensure the safe working atmosphere. This reflects the capability and vision of Tesco plc to provide better work conditions for its employees. Assessing the effectiveness of the Tesco Approach In the era of globalization, every organization like Tesco plc must keep itself along with other organizations on being globally competitive. So employee involved in the organization must be competitive so that they can achieve competitive advantage. The analysis of HR management is based on the different activities carried out. The different activities of HRM that are going to be analysed here are recruitment, training and safety. Tesco plc is one of those organizations that thrive for customer satisfaction and retention. Providing the best prices to stop the customer going anywhere else is the main objective of Tesco plc. For this, Tesco needs to be aware of prices, quality of products, facilities and most important is customer service. For better customer service, the employees need to be trained time-to time. Not every employee joins the company with ample experience and customer skills. So they need to be developed from scratch for a few. Tesco plc is providing employment to stu dents and other part time employees which could help to regulate cost of production. This is vital factor since Tesco plc trying to reduce cost by introducing customer new low price products. It also encourages employee to work close to their homes in order to save the time which makes life easy for all. In addition to these, employees are allowed to opt for transfer that will help to keep loyal to the organization i.e. low labour turnover. Training employees reveals the involvement and dedication of any HR department of organization. Training is cost incurring process which is difficult to afford once it is not utilised economically. So the HR department has to be careful in providing the right training to the right candidate in the organization. As earlier discussed, training could be of two types i.e. process training and on the job training. The main components of Tesco plc training procedure are: Core skills programme fundamental training which helps to deal with customer. Winning in Europe- designed especially for countries other than UK. Excel programme- ranges from fundamental to manger training programme. Training procedure is carried out to perfection in the Tesco. Training with pay and training alongside senior experienced employees provide the best work atmosphere for the best performances. Tescos long-term strategy is to continue with training to employee and to integrate this into culture of the organization. So it always emphasis on staff training and to integrate this learning in the organization. So when employees are trained and showing a higher commitment to the organization which make them feel as part of the overall strategy. Finally, this leads employees feel valued and results a more committed workforce Safety at work is criteria that Tesco management insists to be accounted for in the best possible means. Disaster management and other safety training are provided to employee at no extra charges. This is the contribution that organization makes to the benefits of employees career, a certain advantage. Prohibition of intake of any alcohol related products or any form or drugs unless prescribed by doctor is another step taken by Tesco plc to ensure safety of fellow employee and the customer. Two HRM model For any organization to perform its task efficiently and achieve its common objectives, the people are the utmost important resources to the management. The two approaches have been developed namely hard approach and soft approach. There are two models of activity has developed which I would like discuss in relation to Tesco plc. They are as follows: Harvard model Michigan model The Harvard model was developed in the year 1984 by group of academics. This model is also referred as soft HRM which emphasizes on more human side. According to this model human are not only resources but also a human. There are four main HR policies which are very important in order to deal with people. Firstly there is employee-influence which is inclusive of power, delegation and responsibility with purpose and interest of management. The second is the element of human resources flow i.e. recruitment, selection, placement and promotion, job security, career advancement and termination of employment. The next is rewarding system such as pay and motivation like bonuses, insurances and flexible working hour. The reward should be always align with the overall organizational strategy. Finally work system which deals with the arrangements of people, information and technology i.e. right man in right job with depending upon the skills. (See appendix-2) The Michigan model was developed by Fombrun, Tichy and Devanna in the year 1984. This model is known as hard HRM which is focus on human resource which should be used and exploited fully in order to achieve organizational goals. Here people are treated as a means of achieving the organizations strategy. It also assumes that HRM will respond to the external and internal environment. Basically this model concentrates on managing human assets by motivating and rewarding them in order to achieve companys goal. (See appendix-3) The Harvard model emphasizes on human formulation with HR elements and is considered as the soft aspects of HRM. The soft aspect of HRM is related with human relation whereas the hard aspect is seen as emerging from the business strategy and policy. On the other hand, the Michigan model focused on the human resources strategies and structures in order to improve the companys performances. It considers human resources as key resource of the organization. These two models are the most commonly use HRM models in business today. Based upon the above analysis it can be concluded that the soft model is advisable to be practiced within the service sector while manufacturing sector would be better to use the Michigan model of HRM for increased production. Tesco and its Approach towards HRM Tescos approach towards its HR policies and practices demonstrated the both approaches i.e. soft and hard version of HRM. Tesco is continuously invest on human resources i.e. employees empowerment, participation of employee in management. Tesco also ensures that each employee has the opportunity to understand his or her individual role in contributing to the its core purpose and values which require commitment with an innovative induction programme. Tescos human-resources strategy revolves around work simplification, challenging unwritten rules, achieving steering-wheel targets. It also emphasise on higher level of training to all employees which results in higher commitment to the organization. This highlights the way in which Tescos business measures are closely linked to hard and soft version of HRM Critical analysis of HR performance at Tesco Analysis of performance of any process plays a key role in the development of any organization. As a result of this analysis, various HR plans and policies can be evaluated in order to find out the effectiveness i.e. drawbacks. Recruitment, training and development of employee calibre and also providing best working condition with suitable growth opportunities has been met with high standard. Apart from these, keeping track of the best performance of employee and providing them with opportunity for overall growth and retaining them has been carried out successfully. The analysis shows that the HR department has been performing to the required level of standard in the existing market. We can see the Tesco plc management style of recruitment is strong enough in order to maintain low cost with highly effective training which consists of senior employees as well. Tesco plc also have been using the external agencies to recruit the employees in order to ensures quality recruitment. Tesco p lc ensures the employee is recruited in lines with the national minimum wages or above minimum wages to pay. They also offer the job to those student who wants to work as a part time or weekends which would meet both i.e. organization and student goal. Every employee is aware of his/ her positions and duties to be carried on which is primary activity of HR department. A job description is handed out in order to make aware of task to be performed by each individual employee. The payment procedure is also responsibility of HR department and Tesco ensures that they follow the national minimum wages act. And also there is an alternative feature that is periodical increment in the payment and evaluation based on the performance. Safety of the employee is the prime concern for the HR of Tesco plc which is met with extreme cautiously. They are trained to help themselves in the event of any unfortunate incidents or accidents like fire or theft. This is all to ensure safety among the employee and establish morale. This kind of Tescos method really helps the individual learning preference. This further complicates the role of HRD, balancing organizational needs with the individuals expectations. Employees will vary from each other. So its HR duty to organize right people in right job and this will help to sustain competitive advantage. CONCLUSION The role of human resources in any organization is very crucial in order to achieve organizational goal. The study of Tescos HR policies has focused on level of training provided to all employees i.e. an effect in the bottom line which leads to more commitment among the employees. The study carried out on the different activities of a general HR department and that of Tescos explain that Tesco has been highly successful in implementing the suitable plan and programme. So this helped Tescos to increase their market share and retail units over the years which have been achieved partly through effective HR department although it is not sole factor in their path to success but it has certainly been a major factor of Tesco plc. APPENDICES Appendix-1 Human Resources Activities C:Usersshahi kingDesktophrm activities.gif Adapted: http://www.bized.co.uk Appendix-2 http://www.africancentreforcommunity.com/Best%20Perspectives%20to%20human%20resource%20management%20by%20Arrey%20Mbongaya%20Ivo-Dateien/image005.jpg Figure 1 Harvard model HRM cycle, source: Beer et al, 1984, it works on commitment, congruence, competence and cost effectiveness Appendix-2 http://www.africancentreforcommunity.com/Best%20Perspectives%20to%20human%20resource%20management%20by%20Arrey%20Mbongaya%20Ivo-Dateien/image007.jpg Figure.2 The Michigan model, source; Fombrun, Tichy Devanna, 1984. HRM cycle; selection, appraisal, rewards development increase organisational performance

Walt Disney and Disneyland Essay -- History Historical Cartoons Morals

Walt Disney and Disneyland When the subject of the Disney Enterprises is brought up, one often thinks of cartoons, musicals or other movies, amusement parks, and famous characters such as Mickey Mouse. And now, nearly four decades after his death, the maker of said creations, Walt Disney, is not nearly as recognized as he should be. Not only are his works and other projects intriguing, his morals and techniques personally behind them are as well. And yet they weren’t just his morals, they were shared by the country’s people who so desired an example of good principles. Perhaps the most significant scheme of all was his creation of his very own amusement park in 1955, Disneyland, located in Anaheim, California. Called â€Å"the happiest place on earth,† Disneyland was gorged with Disney’s beliefs, hopes and values (that were in common with the nation) that were apparent not only in the movie-themed areas but in the whole park and the way it was run as well. Disney, a man keen on innocence and being happy, wanted Disneyland to be a representation of just that, as well as conveying a sense of Americana. The creation of Disneyland not only encompassed and showcased the ideals of Walt Disney but also served as a haven in which people with similar beliefs could come and celebrate such principles as the preservation of innocence, appreciation of simple joys, and nationalism in a postwar country. Moreover, Disneyland was and remains an epitome of the American Dream. Walt Disney, the man who was the creator of the Disney Company and products we know and love today, was certainly extraordinary. He is considered to be one of the most successful people in American history, and rightfully so because the magnitude of his accomplishments is astounding. His films (and the films that are produced under his name now after his death), amusement parks and other merchandise are acknowledged and appreciated throughout the entire world. Nearly all the Disney films and merchandise, and all of the amusement parks target an audience of young children, and therefore Disney endorses his creations with stories containing good morals and an emphasis on maintaining innocence. When Disney first started creating his hit animated features, the nation was in a postwar state and was going through some turmoil within itself as well. Times were changing. The pristine lives most o... ... icon, and because the park truly did embody and reinforce such American beliefs, Disneyland turned out to be an American success. Disney, a man for such strong support for what he believed was right and good in life and society, was not afraid to hold back his thoughts. He conveyed them throughout his films and in his own physical creation, Disneyland. Fortunately for both him and the people of the United States, both he and society agreed on what was morally right. The nation supported his ideals and was grateful for the outlet to this wonderland that he provided. As a man full of -not political- but social power, Disney used his influence to his advantage: to advertise these morals to people all over the world. He began with his creation of what some call his alter ego, Mickey Mouse, worked to producing films, and later opened his own amusement park. From there the Disney empire expanded to beyond belief, more amusement parks popped up not only in America, but also all over the world, and films are still being created under his name. And Walt Disney, the man who started it all -and added a flair of his and th e nation’s good morality-, will remain a household name forever.

Santiago as a Hemmingway Code Hero in The Old Man and the Sea :: essays research papers

Ernest Hemingway had a specific type of character in each and every one of his works of literature. These characters were called the Hemingway Code Heroes. Hemingway Code Heros followed a strict code of behaviors which allowed them to live their life to the fullest. These Heros lived simple lives without all the luxuries that others had. They concentrate on the problem at hand and do not get swayed by outside events. Avoiding intense personal relationships allows the Hero to stay focused. In The Old Man And The Sea, Santiago is considered the Hemingway Code Hero for many reasons. Santiago lived an extremely simple life, the life of a fisherman. Although sometimes he wished for some of the modern conveniences others had, he was able to do without them. Other fishermen had radios to pass the time while all Santiago had were his thoughts and sometimes the boy. The old man asked for the help of no one, for he did fine without the others. Santiago learned how to make due with the supplies that he had. On the boat while he is battling the mighty fish, he is able to deal with limited food and drink. He realizes he may be out at sea for a long time, so he rationalizes his supplies. Santiago copes with what he has. The sail on his boat is torn and tattered, consisting of countless rags stitched together. Mueller 2 Although a nicer sail would have been nice he knew that he could get by with the one he has. Santiago displayed a great deal of grace while under the pressure of catching his great adversary. While battling the marlin he always keeps his eye on the goal, and figures out new ways to get through the tight spots. Even when it seem that all hope is lost, he continues to persevere, so he may achieve his goal. When he is out at sea his hands cramp, and it looks as if he has to give up the fish, but he decides to stick with it in a hope that he may strive through the area of difficulty. His hands finally free up and he continues on his mission, just glad that he did not give up. Sharks attack the marlin on his voyage back to his small town, he works his hardest to keep them away. Santiago finds unique ways to keep them away.

Macy’s Inc

There is not an iota of doubt that Macy’s Inc. is still the leading retail store in the United States.   Nevertheless, this business and marketing achievement of the firm is on for a tough competition given the evolving realities in the retail industry. Basing alone from the financial report of the company as of February 2008, the big store’s net income was down by 10.2% or $893 million compared with the previous fiscal year (Mammarella, 2008). The company has to shape up to parry the business strategies thrown before its doors by rivals in the business. One of the business strategies that the firm has an option to embrace is the lucrative and attractive opportunity given by expanding internationally. Since this business maneuver has been applied by the company several years ago, it can exploit this well-proven strategic move by furthering its presence in the international retail arena. Given that Macy’s Inc. has already set up stores in different countries, adding additional stores in several well-placed territory around the globe can boost its sales and opportunity to increase its financial portfolio. The countries where Macy’s Inc. can apply this strategy are the countries of China and Russia. These two countries basically hold a huge number of population which promises bigger consumer market for the big store. In China alone, there are already several cities that are economically growing at an exponential rate. The company can grab this opportunity by setting up stores in these cities considering that in the dynamics of a healthy economic state the purchasing power and surplus cash of the population is certainly high. As a second alternative for the company, it can pursue a joint venture with rival competitor in the market to consolidate its strength in the industry, both at its home base in United States and internationally. The advantage of negotiating for a partnership with another player in the retail market is the promise of higher percentage of cornering the large portion of the sales in the market. In regards to the company’s dominance at its home base, United States, one business strategies that is being employed right now, through the leadership of the firm’s Chief Marketing Officer Peter Sachse, is to give more focus and attention on the local market (Zmuda, 2008). Since the company is already a Goliath in the industry, it has somehow alienated most of its consumer based. As a reaction to this observation, Macy’s Inc. makes the strategic business move of re-connecting with the local consumers. This deft business maneuver from the perspective of marketing strategy, will guide the company in making a program that ensures advertising campaigns closely reflect the local tastes and needs. A good example of this initiative to focus on local consumers is the marketing and selling of coats. Macy’s can create a sale more of this kind of product in Minneapolis than, say, in Miami. If the high school prom is approaching, the company in turn can run an ad tailored according to this situation. If the local cheerleading squad for example wins the championship, the firm can place ads on TV, newspapers, magazines, and Internet congratulating them (Znuda, 2008). In the end, the big store can reinforced its brand name in the local community. Another alternative for the company is to slow down on its program of building new stores (Ryan, 2008). This business move will enable the company to speed-up â€Å"same-store sales growth.† At the same time, this will reduce the operational expenses of the company since the strategy will free up 2,550 positions. Moreover, this strategy will give a savings of several million dollars from unnecessary expenses. The alternatives business strategies therefore that are open for Macy’s Inc. are to exploit the opportunity of expanding globally, merging with a rival competitor, a more focus on the local market to reinforce its brand name at its home base and the strategy to slow down on setting up stores in order to free it from unnecessary expenses and at the same time give existing stores the opportunity to boost their sales. Bibliography Mammarella, J. (2008). Macy's to Slow Store Growth, Boost Interaction. Home Textiles Today.   Vol. 29 (8), p20-20 Ryan, F. (2008). Macy's P.R. not affected by cutbacks. Caribbean Business. Vol. 36 (6), 10-10, Zmuda, N. (2008). Now a Goliath, Macy's seeks localized focus. Advertising Age. Vol. 79 (12), 3-29